Three founders.
Three specialties.
One Amazon team.
We built Noyan Digital because we could not find a single agency that did all three things well: brand management, advertising, and design. So we became that agency.
30 minute call. You speak with one of the three founders. No sales reps.
How Noyan Started
Usama Tariq and Muhammad Bilal were freelancing on Amazon. Separately at first, then together. Usama was running brand management and listing strategy for private label sellers. Bilal was deep inside ad accounts, restructuring campaigns and rebuilding TACOS for brands that had been burned by other freelancers.
"Late nights. Real accounts. Real money on the line."
Muneeb Ashraf had been watching. He had seen dozens of Amazon freelancers and agencies up close, and he kept coming back to the same observation. Nobody had all three pieces. The best PPC operators could not design a listing image to save their lives. The best designers had no idea how Amazon's ad auction actually worked. And the strategists running brand management at most agencies had never personally turned a profit on an ASIN of their own.
Muneeb approached Usama and Bilal with a simple pitch. What if we built the agency that has all three at founder level, working in sync, on every account.
That was the start of Noyan Digital. Three founders. Three specialties. One team accountable for every brand we work with.
Meet the Founders
Each of us owns one of the three pillars that make an Amazon brand actually win. We do not hand off. We do not delegate the hard parts. Your account is run by founders, not assistants.
Muneeb Ashraf
Co-Founder and Head of Client Success
Muneeb is the reason Noyan exists as an agency instead of two freelancers with too much work. He saw what Usama and Bilal were building, recognized the structural gap in the market, and brought the third piece. A relentless focus on how clients actually experience the partnership.
With 7 years in the Amazon space, Muneeb owns onboarding, reporting cadence, partnership health, and the standard you can expect every single week. If a Noyan client ever feels confused about strategy, slow on a response, or unclear on results, it is his job to make sure that never happens twice.
He is the founder who makes sure the work the other two do reaches you the way it should.
Muhammad Bilal
Co-Founder and Head of Amazon PPC
Bilal runs every ad dollar that flows through a Noyan account. Campaign architecture, bid logic, budget routing, TACOS modeling, search term harvesting. The entire performance machine sits under him.
He has spent 7 years inside Amazon ad accounts. He is the operator who can open a Seller Central dashboard and find where the wasted spend is hiding before most agencies have finished their intake call. He does not optimize for vanity ROAS. He optimizes for profit per unit sold.
When brands say their ads have stopped being profitable, Bilal is the founder who rebuilds the system from the ground up.
Usama Tariq
Co-Founder and Head of Brand Management and Growth
Usama runs the brand side of Noyan. Listing architecture, catalog strategy, A+ content, brand store design, marketplace expansion. Anything that touches how your brand shows up on Amazon goes through him.
He has spent 7 years on Amazon, starting as a freelancer working directly with sellers and scaling into multi brand portfolio work before co founding Noyan. His specialty is building catalog structures and creative systems that lift conversion rates without lifting ad spend.
If your brand is losing sales to weak creative, broken listings, or a catalog that has outgrown its original structure, Usama is the founder who fixes it.
Why All Three Beats Just One
Most Amazon agencies are good at one thing.
Some are PPC shops with a design intern in the back. Others are creative studios that outsource ad management to a junior. The rest are full service agencies where full service means rotating account managers and shallow execution across every category.
Noyan was built on a different premise. An Amazon brand cannot scale unless brand management, advertising, and design move in sync. And that sync only happens when all three are owned by founders who talk to each other every day.
When Bilal sees a campaign underperforming, he does not open a ticket. He walks over to Usama and asks if the listing is the bottleneck. When Usama redesigns a hero image, Bilal knows about it before the change goes live so the ad creative matches. When Muneeb reports to a client, the answer comes from both of them, not a guess from a middleman.
"This is not a service we added. It is the structure we built the company around."
— Muneeb, Bilal, & Usama
How We Work
Five principles that decide how every Noyan account is run.
Founders on every account.
The three of us personally lead every client engagement. You do not get an account manager who passes problems up the chain. You talk to the person solving them.
Profit before vanity metrics.
We optimize for TACOS, margin, and contribution profit. ACOS is a diagnostic tool, not a goal.
Three specialties, one team.
Brand management, PPC, and design under one roof. Coordinated daily, not stitched together by a project manager.
A real operations floor.
Our 30 plus person team works together in one physical office in Pakistan. That means continuous coverage, fast turnaround, and real accountability instead of scattered freelancers across timezones.
Honesty when it is hard.
We will tell you when scaling is not the right move, when a product needs work, or when we are not the right fit. That is the partnership.
The 30 Plus People
Building Alongside Us
Noyan is not just three founders. Behind us is a team of more than 30 specialists. PPC analysts, listing copywriters, graphic designers, creative directors, account coordinators. All working together in one office, every day.
That structure is intentional. Amazon work is fast, technical, and unforgiving. The brands we partner with deserve a team that can move at the pace the platform demands. Our office floor means our designers can iterate on a listing image in hours, not days. Our PPC analysts can review yesterday's spend before today's budget is committed. Our copywriters can rewrite an A+ section the same afternoon a competitor changes their positioning.
The founders lead. The team executes. The combination is what scales 7 and 8 figure brands.
Want to Work With the Founders Directly?
We only take on a limited number of new brand partners each quarter, because the three of us personally stay involved on every account and we will not compromise on that.
30 minute call. You speak with one of the three founders. No sales reps. No obligation.